Gold Signs. Let's clear up a common misconception: this is real, 23 carat Italian gold - NOT metallic paint. (Paints are brass based - and brass tarnishes. They tarnish to a dull, mottled brown - often before a year goes by. This happens whether a protective coating is applied, or not)

Real gold is applied as veneer over carefully prepared areas.(Ultra-violet light, which fades paint, is reflected away.

Gold holds up in the elements, and remains shiny. Cathedral domes in Europe get re-gilded about every fifty years.)

Nothing grabs people's attention like the 'classic' gleam of gold.